Lenovo - Creature Discomforts
A mid-funnel, small-business oriented campaign written and produced by Unify in conjunction with agency Walk West. We sought to paint Intel-AI-powered Lenovo laptops as a clear choice for entrepreneurs, business IT decision-makers, and prosumers, and speak to the power of Lenovo Pro - a comprehensive resource for navigating all things AI-tech revolution. The Unify team executed cinematography and still photography in tandem, shooting with consideration for incorporating and building upon animated assets from Lenovo’s previous phase of the campaign.
The process - from scratch illustrations, to storyboarding, to asset-drafting on original assets, to final frames.
Set Dec/Props: Boston Dang
Art Assistant: Trey Clayton
VFX Supervisor: Christian Fralick
HMU: Magie McGee
Wardrobe: Mark King
PA: Nicholas Lemaster
PA: Carter Murphy
PA: Madison Harney
Edit: Unify Visual Marketing
Colorist: Ben Carter
Storyboard Artist: Alex Thomas
Animation, Illustration: Zeke Cincunegui, Christian Fralick, Alex Thomas
Retouching: Artifex
Key Talent: Stephanie Hong, Ty Tang, Daniel Lazaro
Special thanks: Wray Ward, Twigs & Figs, Hex Coffee
Client: Lenovo
Agency: Walk West
Production Co.: Unify Visual Marketing
VP, Creative Director: Brian Phillips
Senior Account Supervisor.: Susie Clark
Account Supervisor: Rebecca Harrell
Senior Art Director: Stephanie Post
Senior Copywriter: Mark Whitney
Exec. Producers: Hudson Hower, Jonathan Elyea
Director: Hudson Hower
AD: Tori Cordova
Producer: Eric Bridenstine
Director of Photography: John Carrington III
Still Photographer: Jonathan Elyea
1AC: Joshua Hall
DIT: David Tolentino
Digitech / BTS: Grant Nicholls
Gaffer: Raymond Benthall
Key Grip: David Sterner
Best Boy: David Dodd
Grip: Steven Bertram
Grip: Will Morris
