Charlotte FC - “Victory”

A piece produced by Unify in collaboration with Charlotte FC toward the end of the club’s 2023 campaign, capitalizing on the electric Bank of America Stadium atmosphere in a matchup with Messi’s Miami FC. With a small-footprint camera team, Unify documented pre-game and in-stadium fan vignettes, coalescing in an energetic 1:15 edit. The hype video debuted ahead of the 2024 season’s home opener on Charlotte FC’s social media channels and in-stadium just prior to kickoff with an attendance boasting 62,291 fans.