Lenovo - Future Needs You
A combined motion & still photography campaign produced & written by Unify in collaboration with agency Walk West. Project objectives were to build upon previous, ecommerce phases directed toward a Gen Z, student audience to fuel lower-funnel activations. Essentially, we wanted to showcase Lenovo devices as fresh - but also powerful & practical - options on the forefront of AI technology. Lenovo laptops help students supercharge their education, pursuits of passion, and ultimately carve out their personal growth.
The process, from scratch illustrations, to storyboarding, to asset-drafting on original assets, to final frames.
Client: Lenovo
Agency: Walk West
Production Co.: Unify Visual Marketing
VP, Creative Director: Brian Phillips
Senior Account Supervisor: Susie Clark
Account Supervisor: Rebecca Harrell
Senior Art Director: Stephanie Post
Senior Copywriter: Mark Whitney
Exec. Producers: Hudson Hower, Jonathan Elyea
Director: Hudson Hower
AD: Tori Cordova
Producer: Eric Bridenstine
Director of Photography: John Carrington III
Still Photographer: Jonathan Elyea
1AC: Joshua Hall
DIT: David Tolentino
Digitech / BTS: Grant Nicholls
Gaffer: Raymond Benthall
Key Grip: David Sterner
Best Boy: David Dodd
Grip: Steven Bertram
Grip: Will Morris
Set Dec/Props: Boston Dang
Art Assistant: Trey Clayton
HMU: Magie McGee
Wardrobe: Mark King
PA: Nicholas Lemaster
PA: Carter Murphy
PA: Madison Harney
Edit: Unify Visual Marketing
Colorist: Ben Carter
Storyboard Artist: Alex Thomas
Animation, Illustration: Zeke Cincunegui, Alex Thomas
Retouching: Artifex
Key Talent: Raquel Lebish, Jailyn Feliz, Victor Martinez, Boston Dang, Vaishnvi Sridhar
Special thanks: Wray Ward, Queens University of Charlotte, Watershed Church, Hex Coffee
